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Valentine's Day madness

Posted: Tuesday, Feb 19th, 2013

Donna Stenberg, the Flandreau Flower Shoppe’s owner, preps an arrangement for delivery on Valentines Day, one of the stores busiest days of the year.

The world has come a long way since Richard Cadbury introduced the very first Valentines Day candy box in 1868 but the fundamentals of the holiday have not changed much since.

The Flandreau Flower Shoppe offers all of the Valentines Day goodies that a person could ask for, and you can tell come the 14th of February, when the staff is flooded with orders and deliveries.

The Flandreau store, which usually just uses one delivery driver on a given day, had four drivers working non stop to deliver the over 175 gifts of love throughout the region. “We deliver to not just Flandreau but, Colman, Egan, Pipestone and other surrounding areas,” said storeowner Donna Stenberg.

As the stereotype goes, there are plenty of last minute shoppers as well. People who forget or just want to deliver the freshest product they can find, either way, it seems a majority are male. In a national study done a few years back, they found that of the people that give flowers on Valentines Day, 73% of them are male compared to just 23 women.

But the flower shop offers much more than just flowers; they also have candy, jewelry, premium chocolates, some cards and blooming plants among other things.

It is estimated that over 1 billion Valentines Day cards are delivered every year around the world, with schoolteachers receiving the most. A small number (about 1,000) of cards are sent to Verona, Italy, the place where Romeo and Juliet lived, with people sending their love to Juliet.

But as the name implies, flowers are the biggest seller at the Flandreau Flower Shoppe. The most popular, a dozen roses, mostly red but roses of all kind are popular according to Stenberg. “Besides roses, orchids are very popular as well. They have come on strong with people trying to offer something new.”

Even though Valentines Day was on Thursday, she sees a lot of people showing up the day after as well. But she stresses that a lot of them are buying flowers because they, or their significant other, were out of town and could not get them on Valentines Day, although there are the select few who FORGOT!

Even though the day is hectic, Valentines Day is a welcomed event to the downtown Flandreau business; after all, the holiday nearly depletes them of their entire stock of flowers.

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